Click the play button to watch an introductory video on this online training course.
Facebook for Business
Elearning - Online Course
Train Your Team Anytime, Anywhere
£34.99
This Facebook for Business course will give you an overview of you how to use Facebook to enhance your business offering and online presence.
Who is the Facebook for Business Training Course For?
This course is aimed at anyone who is involved in promoting and marketing their business online.
Duration
30 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)
This Facebook for Business course will show you how to use Facebook effectively for your business.
It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users.
You’ll learn how to set up and optimise your Facebook Business page.
We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content.
There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.
In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.
Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.
Learning Objectives
By the end of this course, you will be able to:
- Understand why Facebook is important for business and how to create and use a business profile.
- How to create a brand identity and content strategy.
- Have a basic understanding of the Facebook algorithm.
- Know how to plan and set up effective advertising campaigns.
Facebook for Business Training Course Modules
| Course | Module | Module Name | Pass % Required |
| Facebook for Business | 1 | The History of Facebook | 70% |
| " | 2 | Facebook Business Pages | 70% |
| " | 3 | The Facebook Algorithm | 70% |
| " | 4 | Facebook Advertising | 70% |
